| 07/09/2009 |
Pioneer Hi-Bred and Terral Seed Expand Choices for Southern Farmers
Through Distribution Agreement
Pioneer genetics and Terral’s extensive Southern research testing to provide new seed options
DES MOINES, Iowa, and LAKE PROVIDENCE, La., July 9, 2009 — Pioneer Hi-Bred, a DuPont business, and Terral Seed today announced they have entered into a distribution agreement to bring additional corn and soybean products, targeted to the needs of farmers across the Southern United States. Under this agreement, Pioneer and Terral will distribute corn and soybean seed under the REV™ brand beginning in 2010.
"This agreement gives Terral Seed access to one of the world’s most diverse sources of corn and soybean genetics," said Thomas Terral, president and CEO of Terral Seed. "We’re extremely excited about the potential this will bring to our product lineup and our customers’ productivity. REV products will build on Terral’s strong, existing lineup – expanding our offer to growers with a more diverse line of genetics with valuable traits."
"We are truly thrilled about this business relationship with Terral Seed to broaden our marketing footprint using one of Pioneer’s core strengths, our world-class genetics," said Frank Ross, vice president and regional director -- North America. "Our two, highly-regarded enterprises will enhance growers’ choices and further fuel Pioneer’s research pipeline through a new revenue stream."
Terral’s extensive research capability allows for exhaustive testing of potential REV products in a wide range of southern environments and selective marketing of those that give growers high-yielding, reliable performance.
As part of the PROaccesssm business strategy, Pioneer has developed customized business agreements with independent seed companies to address their specific needs. The seed, marketed and distributed by companies such as Terral’s, will be unique and not available from Pioneer sales representatives. In turn, Pioneer® brand products are only available from Pioneer sales representatives.
Terral Seed was founded in the 1940’s and has a long history of developing seed products that help provide the most profit potential per acre. Based in Lake Providence, Louisiana, Terral develops Mid-South adapted corn, soybean, sorghum and wheat seed products. Terral operates one of the largest private breeding and development programs in the Mid-South, helping farmers make the most of every acre.
Pioneer Hi-Bred, a DuPont business, is the world's leading source of customized solutions for farmers, livestock producers and grain and oilseed processors. With headquarters in Des Moines, Iowa, Pioneer provides access to advanced plant genetics in nearly 70 countries.
DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food; building and construction; communications; and transportation.
Contacts: Pioneer Hi-Bred
Pat Arthur
515-334-6515
pat.arthur@bio1.dupont.com
Terral Seeds
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